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Cenarth Falls and the old mill on the River Teifi, near Newcastle Emlyn Photo: Alexander Walsh, CC BY 3.0

AI & machine learning consultancy in Wales

Practical AI. Real business impact.

We help businesses harness the power of AI to save time, streamline processes and unlock new opportunities. From intelligent automation to predictive models, we make AI work for you, practically and responsibly.

How it works

Turning ideas into smarter solutions

A clear path from your first question to real action, with your team involved at every step.

  1. AskStart with the questions that matter to your business.
  2. AnalyseBring your data together and find what it's telling you.
  3. AutomateHand repetitive work to reliable processes.
  4. VisualiseShare results in clear, live reports.
  5. Take actionMake confident decisions, faster.

AI assistants & chatbots

Assistants and chatbots built on large language models (LLMs), connected to your own information to help staff and customers.

Document & data analysis

Extract insights from documents, reports and datasets using AI.

Workflow automation

Remove repetitive tasks and streamline your processes with AI.

Insights & predictions

Machine learning models that turn your data into forecasts and early warnings.

AI readiness & training

Practical guidance and hands-on training so your team adopts AI with confidence.

Responsible AI

Ethical, secure and compliant use of AI, tailored to your business needs.

Machine learning & predictive analytics

Models that predict what's next

Machine learning finds patterns in your past data and uses them to make predictions about new situations. Here are the questions it can answer for your business.

How much?

Regression

Predict a number, such as a property's price, next month's sales value or a job's cost.

Linear regression, random forests
Which one?

Classification

Predict a category: which customers are likely to leave, or which enquiries are most likely to convert.

Logistic regression, decision trees
What's coming?

Forecasting

Forecast weekly sales and demand so you can plan stock, staff and cash flow with confidence.

Regression on time-based data
Who's similar?

Clustering & segmentation

Group customers with similar habits into segments, so marketing and service can be targeted.

K-Means, PCA
What's unusual?

Anomaly detection

Flag unusual transactions, data-entry errors or possible fraud before they become problems.

Isolation and distance-based methods
Complex patterns

Neural networks & deep learning

Find patterns in images, text and large datasets that simpler models can miss.

TensorFlow and Keras
How we build a model

From business question to working tool

Every project follows the same proven lifecycle, so you can see exactly how a prediction was made and how much to trust it. Built in Python with Pandas, scikit-learn and TensorFlow.

  1. Define the problemA clear business question and a measurable target for success.
  2. Gather the dataFrom your own systems, spreadsheets or trusted open data.
  3. Clean & prepareFix gaps, duplicates and inconsistencies, and record every decision.
  4. ExploreExploratory data analysis (EDA) and charts to understand patterns and spot bias.
  5. Train & compareTry several models and tune them fairly with cross-validation.
  6. Evaluate honestlyMAE, RMSE and R² for numbers; precision, recall and F1 for categories.
  7. DeployPut the model to work in a web app, dashboard or API your team can use.
  8. Monitor & improveTrack performance and retrain as your business and data change.
Getting started with AI

Ideas, automation, opportunity

You don't need a big budget or a data science team to benefit from AI. Most businesses start with one or two practical wins.

  • Answer customer and staff questions fasterWith an assistant trained on your own documents.
  • Summarise reports and paperworkPull key points from contracts, CVs, invoices and reports.
  • Automate routine adminData entry, reconciliations and recurring reports.
  • Spot trends earlyForecasts and alerts built on the data you already have.
Cenarth Falls and the old mill on the River Teifi, near Newcastle Emlyn
Cenarth Falls on the River Teifi. Photo: Alexander Walsh, CC BY 3.0

Let's explore AI together.

A short conversation is often enough to find your first practical win.

Book a chat